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Even the smartest among us can feel inept as we try to figure out the shower control in a hotel or attempt to navigate an unfamiliar television set or stove. When The Design of Everyday Things was published in 1988, cognitive scientist Don Norman provocatively proposed that the fault lies not in ourselves, but in design that ignores the needs and psychology of people. Fully revised to keep the timeless principles of psychology up to date with ever-changing new technologies, The Design of Everyday Things is a powerful appeal for good design, and a reminder of how and why some products satisfy while others only disappoint.
Design doesn't have to complicated, which is why this guide to human-centered design shows that usability is just as important as aesthetics. The fault, argues this ingenious even liberating book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization.
The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time.
The Design of Everyday Things is a powerful primer on how and why some products satisfy customers while others only frustrate them.
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Yello is a multidisciplinary software engineering company with over eight years of experience in the startup and enterprise world, focusing on helping aspiring entrepreneurs, promising startups, and growing companies build their greatest ideas. We are a thought collective, working directly with our clients to create, build, and grow holistic software experiences. Using creative and critical thinking to tell our clients’ stories.
We have worked with analytics, logistics, and crypto platforms to innovate ideas that have a global impact. Our mission through it all is to give small to midsize businesses access to world-class software development.
Our inherent eye for problem-solving reflects seamlessly through all aspects of our work and is a massive part of our company’s culture; at Yello, we encourage questions and value our team of enthusiastic dreamers. We believe our positive approach to work is a key differentiator in Yello’s success in producing quality first.